Thursday 23 April 2020

How to Effectively Market your Small Business on Social Media?

Social media marketing is no longer an option in this internet-driven world. There are still business, which keeps social media marketing on backseat. Small business owners often feel that social media marketing won’t benefit their companies.

Does this find sound familiar to you? Don’t get me wrong, it is good that you have established good and strong base. But, using social media to market your small business will not only keep your current customer engaged, but also help you acquire your new ones.

Failure to have an effective social media strategy can be detrimental for your small business.

Following are the strategies, that will you attain sustainable through Marketing Agency Vancouver today and in the future:

1. Create Profile on Multiple Platforms:

“We are on Facebook”

This is one of the common answer that we get when we ask about the social media presence to small business owners. If you have a Facebook page for your business, then that’s great, you are in the right direction.

However, Facebook is not enough to maximize the reach. You need to build your social media presence on as many social platforms as possible.

For example, if your business targets Generation Z, then you should try build a presence on Snapchat. This is because of 71% of Gen Z uses Snapchat at least 6 times a day.

2. Define your Marketing Goals:

You can’t simply start posting on social media without any rhyme or reason. Before you do anything, start identifying your marketing goals.

Here are some of the goals that business tries to accomplish with their social media strategy:

• 70% generate leads

• 53% build brand awareness

• 50% engage customers

While brand awareness, lead generation and customer engagement are the good reasons to be on social media, it doesn’t necessarily mean that it should be yours.

3. Give customers a reason to follow you:

In order to have a successful social media strategy for your business, you need to have good number of followers. Once you are able to grow your followers on social media, it will become easy for you to convert your followers into customers.

Here are top reasons why people would be interested in following you on social media:

1. They are curious about your products

2. You offer exclusive promotions

3. Content is entertaining

4. You offered an incentive

5. Their friends or family follow your brand

Are you looking for a reliable name to give kickstart your social media marketing, then Adspace Group is the name to trust. With unique and eye-catching Web Design Vancouver and engaging content, they are able to build strong presence for their clients on social channels.

For more information, please visit https://adspacegroup.com/