Whenever it comes to building a good website, user engagement should be taken care of it. For a moment you assume that you are a potential customer, you went to your website, found the product there, added items to the cart, and made a successful purchase. You can understand how simple and straightforward the process is. But what if it wasn’t. Sometimes you create or create a website with a lot of effort, but if it is not designed keeping your user in mind, then that website is of no use. Therefore you should hire professionals from the website development Amsterdam agency. Users can’t find what they are looking for so they get confused and immediately leave your website, and when this happens you can lose your potential customers. Here is a list of few examples that you can apply to increase to the user engagement of your website.
Make your site faster load
If you want to keep your visitor staying longer on your website then you have to make your website more engaging by adding various web elements. Even a delay of one second in loading speed can harm the user engagement and decrease conversion. If you want to check your website speed then you can use free tools like GT matrix or Google page speed. So the first Goal should be the speed of your website, you should put your efforts first in this work. And if you want to know how the user engagement of the website can be increased in a few easy steps, then definitely you can consult with digital marketing agency amsterdam.
Declutter design
Too much confusion increases the bounce rate of your website, which is the opposite of user engagement. If you have lots of tools on your website, lots of advertisements, and even you have added many things to your website, due to which your user will only get confused. And as a result, it will automatically decrease user engagement and reduce conversion that ultimately leads to rank down your website.
Social share
Social share
Social media increases the reach, credibility of your website. You can reach more and more people with the help of social networks. This is the most powerful tool of today's era and you should use this tool on your website. If your website connects through social media platforms then your potential users will get more engagement through it. For example, if visitors like your blog or article then you should have a social media platform where visitors can hit that button and share your post with their friends.
Comments and discussion
Commenting and discussion are referred to as active participation of your customers or unknown visitors. Adding a comment section at the end of your blog helps to connect with your customers more deeply. Sometimes people keep the comments section closed on their website, but this is a mistake, you are not giving people a chance to connect with themselves. These elements not only enhance the engagement, but they are fun and it also gives your visitors a reason to spread the word.
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