4 Proven PPC Strategies for your Ecommerce Website

1. Start Greeting your customer

Send your customers an impressive package containing a handwritten note. It should have a coupon in it for facilitating a future purchase. It may have a referral card in there which can be given to a friend. This definitely becomes a nice experience for the client, and it is actually going to give them a good sense of feeling towards your brand, and probably bring them for you again.

If you are selling your product on channels like Flipkart or Amazon, you send their order with a care package, the coupon, and whatnot which recommend them to come back to your branded website to make purchases in the future.

2. Optimize the product pages

Spend a good amount of time optimizing your product pages. This helps in SEO. Start by writing attractive product titles. Add targeted keywords in the title tag people are searching online.

Search the keywords that make most relevantto your products, and add them to your description also. Write a unique and relevant description for every product. If you are getting uncomfortable with the associated SEO work, then you can take the help of some professional and reliable digital marketing agency Amsterdam.

3. Use an impressive shopping cart

There are three major types of shopping carts that you should check out if you are not already in these carts. Woo-commerce, Shopify, and big commerce. These three carts are pretty good for the design, SEO, and paid searches as well.

It has everything you requirefor scaling your business. It has also got a support team for your back up in case of any help. Therefore, you need to make sure that you check out the above-mentioned carts if you don’t already have them.

4. Start Running dynamic targeting campaigns

A dynamic campaign feature is the latest option for the multiple campaigns feature. With this, you will be able to run a variety of campaigns on the same website. The chosen dynamic ad automatically organizes your website into groups that are product and service customized like “phones”, “sports shoes”, and “computers”. Select only those groups or categories that are truly relevant to your website.

So, if someone visits your website and look around, and they are not doing anything that night while scrolling their Facebook feed, all of a sudden, they will see an ad of your brand. In this manner, dynamic retargeting can bring a lot more sales back to your business.

Looking for digital marketing agency to handle PPC for your Ecommerce website? AdSpace Group is the name you can rely upon. AdSpace Group offers comprehensive range of SEO, advertising Amsterdam, PPC, website design, content marketing and more.

For more information, please visit https://adspacegroup.com/

How to Hire the Right Digital Marketing Agency for your Brand

Many new changes come into digital marketing with each passing day. As a company, you might have time and resources, but you might require enough expertise. A digital marketing agency comprises experts in fields like SEO, content marketing, paid advertising, social media managing, video marketing, marketing automation coordination, etc. Here are the lists of few things you need to check while hiring a digital marketing agency.

1. The Services Required

Before choosing a digital marketing agency, question yourself, 'why' do you want a digital marketing agency? What are your requirements, and what services do you expect? Every business will have various expectations and measures they need to progress on. Understand what you exactly need to improve on.Once you've settled on that, question yourself if your in-house marketing team can take on these tasks? If you think they aren't equipped with the necessary skill sets, it would be best to outsource a Marketing Agency Amsterdam that will fulfill your requirements.

2. Determine Your Budget

You can fix your budget as per your requirements. You need to know that even if you pay tons of money on your marketing, your business will never flourish if your service or product is insufficient. If your condition is only to promote your social media appearance, you need not settle on website design or Google ads. So, understand what you want and discover a Digital Marketing Agency Vancouver that is the correct fit for that responsibility.

3. The Expertise of the Agency

A digital marketing agency that guarantees to promote your company's behavior online should be taking advantage of themselves. That only makes sense, right? Doing this will assist you in getting an opinion about their experiences and capabilities. You need to monitor how great the company ranks for the services they say they will present. If you search for "best SEO presenting digital marketing agencies," does their website position in the first several Google pages? Find out their customers and go for their testimonials. If the customer is not your direct opponent, you can also attempt to stand out to them and ask them how their experience with the agency.

4. Their Pricings

Digital marketing guru Neil Patel continues to say that, "A great SEO will never charge a low amount. If you're seeking a discount, possibilities are you will end up with an SEO who carves corners and destroys your site in the long run.” Cost is the first thing that will come to your mind when you are searching for a service. But it's inadvisable to go for the cheapest one, especially when looking for a digital marketing strategy. Simply because there are way too many digital marketing agencies in this field and claim they know everything when they don't.

Looking for experts who can help you gain that desired online presence? Get in touch with AdSpace Group. AdSpace Group is a leading digital marketing agency offering complete suite of digital marketing services including content marketing, SEO, paid marketing. Book free consultation today!

For more information, please visit https://adspacegroup.com/

How SEO Can Help Your Local Business?

SEO helps to build fast, robust, and easy websites that are more important for local business owners in search engines, which in turn helps to attract more interested potential buyers to their sites and ultimately improves conversion rates.

SEO helps also to create brand awareness for your company as search engine users are more likely to believe in a site on the first page of the SERP pages than in brands that don't search engine results. If you are a small company owner, use SEO Vancouver to create a strong web presence and circumvent your competitions to draw new customers to your business and carry it to the next level. So here are some ways how SEO can help your local business.

1. Map Marketing

You must have a local business listing on Google Places to be available on local search results. The search engine retrieves details from Google Places where your company is classified and cited in results. The categorization of businesses is a significant move towards optimizing your local quest. Google listings provide a number of categories to bring your company into which users can find the kind of business they want.

These categories allow the search engine to describe your business and thus introduce your company in their local search to potential customers. Another subcategory of local marketing maps is Business quotes in which your company name and address are listed on other web pages. To increase your visibility in local search results, it is important to keep your business quotations consistent.

2. Social Media Marketing

You must also have public profiles on different social networks to achieve full target customers while maintaining your visibility online in the search engine results. If you have your profiles on social media such as Facebook, Twitter, Pinterest, LinkedIn, Instagram, and more, you will add more clients to your website.

It is important for social media followers to build interesting and shared content to increase their social influence which would eventually impact their search rankings as well. The stronger your fan would follow on social media, the more search results would allow customers to find you.

3. Website Optimisation

Finally, optimization of the website is often the main factor to create a reputation for the search engines by correctly using SEO techniques on your website. the Website Development Amsterdam provides Internet marketing tactics explicitly to refine your website and make it a viable alternative to access your site organically.

SEO and search engines are highly powerful. You should simply wonder why your rival rivals have not yet invested in such a strategy if they are doing SEO marketing.

If you are seeking professionals for SEO services of your website, then Adspace Group is the name you can put your bet upon. Adspace Group is a full-service digital marketing agency that has helped clients in attaining top rankings through tailored SEO services.

For more information, please visit https://adspacegroup.com/

See Faster Growth of Business Using Modern Marketing Methods

In this technologically driven era if you do not use the digital platform, you are missing out a lot. It is true even for businesses. Yes, if you do wish to stick to the traditional ways, you can do so but to your peril. You cannot then expect to develop your business. You may even lose out your loyal customers to your competitors who have adapted to the modern ways of doing business. Yes, marketing is part and parcel of any business. Just the platform has changed from the conventional to the contemporary. The latter uses experts in digital marketing Amsterdam or other cities, while the former uses specialists' traditional techniques to serve them.

Digital Methods Preferred

Though their goal is the same, there is a distinction between the two methods. The digital platform has a high reach and gives better results than using other age-old strategies. Hence it is prudent to make the switch over. The sooner you do this, the better for your business growth. Your presence on the internet can make a lot of difference to your business venture. Today many people refer to the internet to clear their doubts or to know about something. This number is rising daily. Not only the young but the elderly also have started to depend on the web for many things.

Conventional Vs Contemporary

Thus, when there is some content about your business venture online, people get to know about it. Your content is visible not once but many times, and it can create a better impact on the onlooker. In contrast, the traditional ads are not visible as much as the online content. Hence the effect is lesser. Again, the digital ads stay for a longer time, and you do not have to post them repeatedly and in different places. But this is not the case in the traditional methods. You need to post the ads again and again and in various places for a wider reach.

Create A Better Impact Digitally

With a Vancouver web design expert creating an imposing website, it will have a better impact on the viewers. The digital platform is here to stay. It is expanding its coverage andhas penetrated deeply into the world. Thus, as a business person, you can extend your reach. The possibility of having such a feature in the old methods is very remote. To make the most of the digital platform for marketing needs, contact the experts at https://adspacegroup.com/.

4 Expert Tips on Digital Marketing During the Coronavirus (COVID-19) Crisis

With social distancing, self-isolating and remote working becoming the new normal, there’s has been shift in the market from the supply and demand side. And, this has led to drastic shift in the marketing paradigm. For brands and marketers navigating the COVID-19 crisis, reaching the customer has become challenging. Moreover, according to SurveyMonkey survey, 92% of Americans about the impact of coronavirus on the national economy.

Here are 4 expert tips on Digital Marketing Amsterdam during the COVID-19 crisis:

1. Re-assess your Channel Mix:

During the normal year course, traffic channel mix will remain largely consistent, with not major changes in strategy or budget. However, COVID-19 has made a drastic shift in the way traffic is hitting websites.

You should start analyzing the channel report and then sub-divide into source/medium to start finding from where the traffic is coming.

Delve further understand to why. If search volume for your services or product is higher than usual than you can consider increasing the paid ad budget or work on improve on organic keyword rankings.

2. Update website messaging:

It is important to show your website visitors, current customers or prospects that you understand the current market situation and the challenges it is bringing to the businesses.

Similarly, you need to show your clients that your business is prepared and can provide the needed services or products even during the pandemic. Furthermore, if your product or services are the ones that are more important in the current times, than the prospect audience should know about them.

3. Monitor the Intent of your Audience:

Search intent is a key consideration when it comes B2B digital marketing. Buyers will be in the consideration phase for longer period than compared to B2C consumer. In case of B2B businesses, customers explore lots of businesses even before putting an inquiry.

In addition to this, with the rising uncertainty due to COVID-19 it is likely that businesses will take more time before making an inquiry, especially when it comes to making long-term contracts. It thus becomes imperative to understand user intent and determine what they expect to see when they are searching for a business like you.

4. Focus on Website Conversions:

Conversions should be the priority of every day of every month of every year. In the environment where user intent is difficult to judge and search interest for many services is down it becomes much more difficult for you to work on the strategies and convert the traffic into leads.

Review your Google Analytics data to see how users are interacting with your site. Look at whether your conversion rates are shifting, top landing pages are changing or the lead sources are different. You can couple this heatmap analysis from tools like HotJar to find out how users are interacting with your site.

If you are seeking professional assistance for digital marketing or web design Vancouver, then consider the name of AdSpace Group.

For more information, please visit www.adspacegroup.com.

Why you should invest in digital marketing services?

 

Have you ever wondered which marketing approach is more effective and why? Well, you have come to the right place. We are in the realm of online users. Our customers are due to pandemic are not roaming on roads but are on their mobile phones, online. And, this is why our marketing approaches should be more inclined to digital media or the online mode of marketing.

Marketing is an important part of any business process and management. It helps in establishing a business, creating a brand from scratch, differentiating your business from its immediate competitors as well as offering innumerable benefits. Speaking of digital marketing, it includes a plethora of tools and process all dedicated to offering customer-specific results. And, to achieve the desired results through social media marketing, search engine optimization, pay per click, content marketing, email marketing, you need to hire digital marketing agency Vancouver.

But, what is digital marketing exactly?

It is the promotion of services and products by employing digital tools and technologies. It usually works in alignment with that of traditional marketing and approaches. And, thus helps the business to lure the interested traffic, convert the prospects, as well as become an authority in the overall market.

No matter what, digital marketing is an essential online marketing approach. It is because it allows the business to connect with the targeted audience cost-effectively. In today’s time, every business shifted its mode of operations and came online. And to increase their overall online presence, digital marketing has proved to be much effective. And why not, the attention of your users has been the hardest part of any marketing process.

Irrespective of the fact, that the spend their maximum time scrolling the internet as well as the feed, grabbing their attention is hard. If the studies from a firm called Zenith is to be believed then a consumer spends most of an average 170.6 minutes daily online. Most of the time goes in watching videos, reading news, interacting with their friends, participating in social media activities, etc. Therefore, the above mentioned statistics clearly states the importance of why and how a business can benefit if they have a strong online presence. You can not only alter your plans according to your consumer's preferences and active time but also based on your immediate competition. You can keep a track of everything, budget invested and spent, approaches made and prospects lured.

In case you are out on a company hunt and want to invest in a good digital marketing company, then you should trust Adspace Group. It is a name that happens to offer stellar digital marketing and website development Amsterdam services and that too at the fair prices. Moreover, it enjoys loyal client bases that are stuck to their services no matter what may come.

For more information, please visit www.adspacegroup.com.

How Digital Marketers are Responding to Coronavirus Outbreak?

The destructive effect of Coronavirus outbreak is being felt across the global economies of the world. Companies are trying to operate under these uncertain times with work from home models.

 

In this blog, we are bringing into your light the ways how brands are responding to coronavirus outbreak:

 

●       Short-term adaptations:

 

61% of marketers are utilizing short term strategies for social media and only 9% are going for any long-term decision. This is a great shift from offline media to online as businesses are preferably using an online approach.

 

Moreover, many brands have pulled the budget from offline marketing channels and are now planning to move ahead with only digital marketing campaigns and SEO Vancouver (It is still not clear if this is going to be there for long-term or it is just a short-term adaptation).

 

●       Gaining Visibility:

Brand awareness is crucial to gain more visibility and surpass your competitors. It aids in driving visitors to your website.

 

The best time to reach your potential audience is when they are searching for you and your product/services in the market. You will be required to get found at every stage of the purchasing cycle right from finding the best services to finding the best prices and offers.

 

●       Focus on Creating More Meaningful Conversations:

The time is uncertain, however, you can keep your audience motivated by sharing positive news and good stories.

 

Customer experience is crucial, invest this time in providing swift and personalized experience to your audience. And, if you are thinking of the costs, then remember small changes on your website chance enhance the visibility and eventually traffic.

●       Don’t forget to measure:

Measuring is imperative to managing things around and if you are not managing things then you are wasting money.

 

Measuring means understanding the sales, getting an tentative idea about it, number of lead generation and referrals. Now, it is the best time to define your key performance indicators. You can utilize tools like Google Analytics, Google Search Console and SEMRush for this.

 

●       Test, Discover, Test:

In this unprecedented time, it is essential to be quick and creative. Learn from the experiment, and keep evaluating your success. Here are some good tips:

 

1.      Experiment should be inexpensive to carry

2.      If it works, then do more of it.

3.      If it doesn’t work then try something new.

 

If it is difficult for you to manage the marketing along with focussing on the core of your business, then hire digital marketing agency Vancouver. Adspace Group is the name to trust upon for all your digital marketing needs, whether it is SEO, social media or website design.

 

For more information, please visit https://adspacegroup.com/